Marketing Manager

About the role

You own the annual plan for a portfolio that everyone already has an opinion about. The work spans retail, digital and sponsorship, and it is judged on sales lift rather than impressions, so expect to spend as much time with the category and shopper teams as with the agency.

What you will do

• Own the annual brand plan and the budget behind it
• Brief and steer agency partners from strategy through production
• Run the sponsorship calendar with the events team
• Measure every campaign against sales lift, not reach
• Present quarterly performance to regional leadership

Why this role exists

For the past eighteen months the portfolio has been run out of the category team, a quarter at a time. It kept moving, but the sponsorship calendar drifted out of step with the retail one, and two of the biggest activations last year landed in weeks when the product was barely on shelf.

So the job is to put one owner on the annual plan, build both calendars together, and be the single person accountable when a campaign and a promotion disagree about the same fortnight.